Why Product Thinking is the next big thing in UX Design
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout The point of using Lorem Ipsum This how-to article aims at providing designers, creative thinkers or even project managers with a tool to set up, frame, organise, structure, run or manage design challenges, and projects: The Double Diamond revamped.
what Should keep In Mind?
In order to do so, I have come up with an own and a revamped version of the Double Diamond process. In case, you are familiar with the British Design Council’s Double Diamond, IDEO’s human centred design ideology or @d.school’s Design Thinking process you might be familiar with the majority of approaches, steps and tools in the following paragraphs of this article.You will learn how things really works.
Point of departure and basics
The core question in almost any creative or design project is how to get from point A – “Don’t know” or “Could be” – to point B – “Do know” or “Should be”. This process might seem finite and straightforward at first sight.
In reality, it is a never ending process, as creativity is the habit of continually doing things in new ways to make a positive difference to our life (Hyper Island, 2016).
This is the fun part and as it is part of a diverging phase. You should restrain from limiting yourself and approach ideation with an open mind. Do not judge during ideation. Apply a “yes, and…” rather than a “no…” or “yes, but…” mentality. Let anything happen at this point and build upon each other’s ideas. There are tonnes of creative ideation tools and methods out there. I am not going into detail here.
The Double Diamond structured design
- Discover /Research — insight into the problem (diverging)
- Define/Synthesis — the area to focus upon (converging)
- Develop/ Ideation — potential solutions (diverging)
- Deliver /Implementation — solutions that work (converging)
Doing the right thing
List as many elements as you can, find characteristics, define areas of interest and extremes, list places, people (personas), experiences that are related and can be explored.Before you dive into your research, cluster your findings into topics to get an overview and you might have to limit yourself in terms of the scope you want to research.
Despite popularising the approach, the use of the human centred design process is by no means limited to IDEO. According to Joseph Giacomin of the Human Centred Design Institute at Brunel University, human centred design is ‘based on the use of techniques which communicate, interact, empathise and stimulate the people involved, obtaining an understanding of their needs and experiences
In its simplest definition, human centred design is ‘a creative approach to problem solving’ (IDEO). It’s a process that takes into account the needs of real people, then through intense periods of research, ideation and iteration, aims to develop an innovative solution to a problem. Human centred design was pioneered by international design and consulting firm IDEO in the 1990’s, and it is predominantly IDEO’s design methodology, and an adapted version of their tool to frame design challenges, that will be explored in this post.
Maya Bini
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